Research

ONE

of the following

four

companies:

MBA 5101

,

Strategic Management and Business Policy

4

1.

Apple

2.

Google

3.

Coca Cola

4.

American Airlines

Respond to the four writing prompts below. Your responses must include information from your course materials and from

outside research

,

including at least

two

resources from the CSU

O

nline

L

ibrary and

at least

two

online sources.

Suggestions for online sources can be found in Appendix 12.A in your textbook. The CSU

O

nline

L

ibrary can be found in

the

my

CSU Student Portal. The library offers several research resources

,

such as short tutorials on subject

research

guides and accessing the library. You can also reach out to the librarians at thevirtuallibrarian@columbiasouthern.edu.

1.

Create a case study summary of the company you have chosen including a general overview of the company and

its external enviro

nment, a list of its current strategies and objectives, and a financial analysis of the company

using ratio analysis.

2.

If the company continues with its present strategies and objectives, where will it be in five years?

3.

If you were the CEO of the company, w

hat strategies would you recommend and why?

4.

Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the

most effective? How can your company combat these strategies? Support your answers.

If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources

using APA guidelines. Your case analysis should be at least

eight

pages

in length