Question 9.9. Specific market segments are more likely to buy certain offerings than the general population. How does this insight assist marketers? (Points : 1)

Marketers apply psychology to deliver customer value more efficiently and cost-effectively.

Marketers use segmentation to concentrate resources on the most likely buyers.

Marketers position their offerings on generic emotional benefits designed to appeal to a broad spectrum of consumers.

Marketers assign individuals to clusters by using reference groups, aspirations, and family roles.

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