Question 8.8. Which of the following BEST describes the process known as “data cleansing”? (Points : 1)

Basic analytics performed on a data set to split addresses containing many consumers into separate records.

Reviewing individual records to detect and correct or delete inaccurate records to ensure a set of data is accurate and useful.

Augmenting a data set with demographic and other information to enhance direct marketing.

Removal of records from a data set because they are too long.

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