Marketers need to conceal their sustainability policies, as the founder of the method company has done.
Marketers need to anticipate the effects of population growth, especially the environmental impact of products as usage increases.
Marketers need to seek out suppliers who offer replacements for nonrenewable resources, such as raw materials derived from oil or minerals.
Marketers need to understand the degree to which governments enforce safeguards of natural resources in the countries in which they operate.
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