Question 2.2. Which answer BEST describes how marketers can trigger consumers’ emotional process and thus motivate them to buy. (Points : 1)

By promising a benefit associated with a reduced negative emotion.

By promising a benefit associated with an increased positive emotion.

By promising a benefit associated with either an increased positive or a reduced negative emotion.

By promising a benefit associated with physiological, safety, belonging, esteem, or self- actualization.

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