Select a company in an industry that interests you. Using online resources, gather both quantitative and qualitative information concerning the company, the industry, the industry structure, the government regulatory environment, and risks.
Write a 6-8 page paper in which you do the following:
1. Briefly describe the company and its major products or services. 2. Analyze the principal forces acting upon the supply and demand the company is experiencing, using any financial information you feel is relevant. 3. Discuss the market structure of the company as well as the company’s application of marketing tools such as pricing practices, non-price competition, market structure, barriers to entry, etc. within the firm’s structure. 4. Discuss risks that the company faces, including whether each risk is internal, such as supply constraints or design delays, or external, such as economic, environmental, or regulatory. 5. Describe how the company can plan to mitigate each risk as well as how some risks may increase profitability.6. Discuss the company’s business cycle and the forces that control the cycle such as weather, technology releases, or regulations. 7. Given what you have learned in the course, determine what decisions you would make to ensure future growth for the company.
The following are specific course learning outcomes associated with this assignment: • Estimate demand and supply. • Analyze and describe industry and market structure. • Evaluate internal and external risks faced by an organization. • Use technology and information resources to research issues in managerial economics. • Write clearly and concisely about managerial economics using proper writing mechanics
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