Students will each write an essay on ” NEW BALANCE ATHLETIC SHOES, Inc. Using the guidelines from Case Studies for Applied MBA Project, chapters 1-5, students will provide an analysis of each case along with a thorough and cogent evidence chain supporting their position. Students are encouraged to incorporate outside research into their case essays and to develop essays from a Christian worldview perspective. Papers should be 8 pages in the length. This means 8 pages of narrative text; cover pages, abstracts, tables of contents, references, appendices, or any other auxiliary material that a student might include do not count toward the page number requirements.

Please note: A good essay should have the below clearly outlined

1) Position / Problem Statement

2) Evidence

3) Action Plan

4) Risk Analysis


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