6.1. What is consumer behavior? Why is it important for marketers to understand consumer behavior?
6-2. Explain habitual decision making, limited problem solving, and extended problem solving. What is the role of perceived risk in the decision process?
6-3. Explain the steps in the consumer decision-making process?
6-4. What is perception? Explain the three parts of the perception process: exposure, attention, and interpretation.
6-5. Describe Maslow’s hierarchy of needs as it relates to motivation.
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