Marketing, A Macro Perspective

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to each of the following discussion questions. Rely on your Required Readings and the Lecture and Research Update for specific information to answer each discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Appropriately cite all resources used to answer the discussion questions and include an APA-formatted bibliography for each. Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc.

List and describe six (6) company orientations to the marketplace. Then, evaluate two company orientations, providing two (2) benefits and one (1) detrimental effect each might have on individuals, businesses, or society. (24 points) (A 1½-page response is required.)


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