managing the downside and building the upside

Managing the Downside and Building the Upside Imagine a company that wishes to immediately move towards securing an eco-advantage in the marketplace. Is building the upside more important or less important than managing the downside in the short-term? What about in the long-term? Why? Provide one example of a company that is not discussed in this week’s reading that seems to have adopted your position on this matter. Explain.


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