Use Porter’s performing five forces to execute this task. An assessment of each of the five forces using “Is it sufficiently strong to reduce or eliminate industry profits (both currently and in the future)?” as the mechanism for this assessment. This analysis must be done using the economic principles on Costs and profits, Economies of Scale and Scope, Marginal Analysis, Firm Decisions, Elasticity, Competitive Advantage, Market Structures and Pricing Policies.

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