Green-to-Gold Plays

Using the Green-to-Gold Plays discussed in this week’s reading assignment, identify one “downside” (chapter 4) that is being managed and one “upside” (chapter 5) that is being built by the businesses portrayed in this video. (See helpful summary chart on page 104). Explain why you believe that this video is successful or not successful in addressing the “downside” and the “upside” that you have identified.

Considering the Green to Gold plays, which strategic task (pp. 103-104) do you believe this video addresses or attempts to address?

If this video were made widely available to the public and to other businesses, do you think that it would affect consumer expectations and behavior related to entertainment and sports venues? Do you think it would affect the behavior of other sports venues and businesses that were not part of this video’s production? How might consumer expectations and behavior impact the competitive advantage of the sports venues and businesses that developed this video?


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