Eco-Plays Framework

Locate the Eco-plays framework (Click on Green to Gold Plays Framework under Toolkit Helpers).

Imagine that the company that is the focus of your AUDIO analysis in Week 1 can make one strategic move (a “green-to-gold play”) in the immediate future to build an eco-advantage. Prepare a two to three page paper (excluding title, reference page, and appendix), that discusses the following:

Briefly identify and describe the company or business that was the topic of your Week One paper, and attach the AUDIO analysis of that company as an Appendix, just as you did for the Week One paper. Do NOT attach your entire Week One paper. Simply attach the AUDIO analysis as an appendix to your Week Two assignment, which follows. Identify and describe what that strategic move should be and identify where that move falls on the eco-strategy framework. (Be specific about what the strategic move should be; do not simply identify the name of the play). Then, identify two green-to-gold plays that you did NOT choose and discuss why the identified strategic move is more important to undertake before the others, given the AUDIO analysis that you completed. (You may update the AUDIO analysis for the assignment, but you are not required to do so).

In addition to the requirements above, your paper:

Must be double-spaced and 12 point font. Must be formatted according to APA style. Must reference two scholarly resources in addition to the textbook. Must include a reference page written in APA format.


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