discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase.

After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets”, discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?

Websites

1. Environmental Regulations | SBA.gov. (n.d.). The U.S. Small Business Administration | SBA.gov. Retrieved October 19, 2012, fromhttp://www.sba.gov/content/environmental-regulations

2. Laws & Regulations. (n.d.). U.S. EPA. Retrieved October 19, 2012, from www.epa.gov/lawsregs

3. TerraChoice Environmental Marketing Inc. (n.d.). The ‘six sins of greenwashing’: A study of environmental claims in North American markets. The Six Sins of Greenwashing. Retrieved from http://sinsofgreenwashing.org/index6b90.pdf

 

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