Business Research Methods

Answer the below questions and Scenarios based on the questions/scenarios listed below

Instructions

Each scenario answer should be at least 750 words

Cite at least 2 peer-reviewed sources (scholarly sources) and 1 biblical integration (includes one bible verse and apply it to the answers).

All sources are cited in current APA format.

Proper ENGLISH, spelling and grammar MUST be used.

Sentences are complete, clear, and concise.

Do not use textbooks, newspapers, audiobooks, etc. These items do not meet the requirement of this assignment

Question 1

What are the four major sources of measurement error? Illustrate by example how each of these might affect measurement results in a face to face interview situation?

Scenarios 1

You have data from a corporation on the annual salary of each of its 200 employees.

A. Illustrate how the data can be presented as a ratio, interval, ordinal and nominal data. Use graph, charts, formula, etc.

B. Describe the successive loss of information as the presentation changes from ratio to nominal.

Scenarios 2

As part of its bankruptcy restructuring, general mother launched as ad campaign that revealed glimmers of a streamlined general motors: fewer brands (Cadillac, Buick, Chevrolet, GMC) and fewer models within each brand.

A. What research would you have done to determine which vehicles models general motor should retain and which it should drop?

B. What would you have measured and with what types of measurement scale? Give example of measurement scale.

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