Step 1 Read Case #1 “Mystic Monk Coffee” (p. 243-247) Step 2 Answer Case #1 question. Answer the following question:
Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to customers?
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