marketing assignment


Each of your discussions will be based on the Hillside Veterinary Clinic Marketing Plan.

Review the “Marketing Strategy” section and answer and discuss the following in your initial post.

1- What is the target market for this marketing plan? Is this the correct target market? Why or why not?

2- What is the strategy Hillside Veterinary Clinic intends to use?  Is it viable (good)? Why or why not?

3-What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?



Chapter 4 discussion topic: Choose a company and give a 1 paragraph summary of who they are and how they market to the community. Answer and discuss the following questions:

1- What is their target market?

2- Do they segment? If so, how?

3- Do they use a positioning strategy? If so, what is it?

4- Does their current marketing strategy work? Discuss why or why not.



Click on the Chapter 8 folder to access the Marketing Plan for Hillside Veterinary Clinic. Read the section on “Marketing Strategy”. Answer and discuss the following questions:

1- What goods and services does Hillside Veterinary Clinic sell?

2-What consumer product classes are offered by Hillside Veterinary Clinic?

3-Base on what you have read in the chapter, what marketing mix is typical for different classes of products? Does the marketing strategy recommended in the marketing plan fit with those considerations? Why or why not?

The first 3 questions should be answered in your initial post. For your reply posts, please discuss the following:

1- Are there additional products and services that Hillside should consider offering?  Why or why not?

2- Should their marketing mix be altered in any way? If so, how? If not, why not?

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